You are ready to sell your house. But what do you need most from your real estate agent? Well, the National Association of Realtors (NAR) recently asked sellers the same question and found that one of the most important things they were looking for was help marketing their homes to potential buyers.
Perhaps this is also the time when you need help the most. You expect your real estate agent to write a great description of your home and supplement it with some high-quality photos. But that’s not all you can achieve when working with a great agency.
They will go the extra mile to make your home stand out from the rest. According to the same NAR report, here are some of the most popular methods for real estate agents to sell homes (see chart below):
So what benefits can you achieve for your agency using these methods?
List your home on MLS: By listing your home on the MLS, it will become more visible to other real estate agents and buyers. This can lead to more traffic, which will ultimately help you see more deals and ultimately better prices.
Use yard signs: Yard signs attract the attention of people driving or passing by. This method is interesting for locals because those living nearby may have friends or relatives willing to move to the area. It also prominently displays the dealer’s contact information so interested buyers can easily contact you.
Have an open house: When your agent advertises and holds an open house for your home, buyers will see that others are also interested in your home. This competition can lead to a better offer. Open houses are also convenient for you because you only need to go out once to have many buyers visit. Additionally, your agent can get helpful feedback on what people like and don’t like, which can help you make improvements to attract more buyers if needed.
Be visible on your agency’s website: The ability to display your home on your agent’s website will ensure that your property is presented professionally. Furthermore, the people who visit your dealership website are more likely to be real buyers ready to move.
Social Media: Your real estate agent works hard to ensure a strong social media presence. Marketing your home this way allows them to reach a larger audience. It also makes it easier for users to share your ad with friends and family who may be interested.
Offer virtual tours: Virtual tours are extremely convenient for buyers, especially those traveling out of town. This method allows them to move at any time of the day or night. This shows that your agent is using the latest technology to market your home. There are many tools you can use to promote your home.
As NerdWallet summarizes:
“A good real estate agent will have a robust plan to promote your listing in an effort to find the right pool of buyers. Adding your home to databases of available homes called multiple listing services (MLS), open houses, 3D virtual tours, professional photography and broker tours for buyers’ agents (particularly for luxury homes) are all factors that may go into a marketing plan.”
As a seller, it’s smart to work with a creative local real estate agent who can maximize them to make sure you get as many eyes on your house as possible.
